Why does that other roofer get all the calls? We'll show you. Literally.

Name your two biggest competitors. We'll pull their entire Google playbook — every ad they run, every search they own, and what they spend to take jobs from you. Then an analyst walks you through it, live, in 15 minutes.

Pull their playbook Free. No passwords, no access, no prep.

Analyst-builtNot an automated PDF

Limited files per weekReal people build these

One side per marketFirst owner in claims it

Exhibit A

COMPETITOR FILE — ROOFING

Subject████████ Roofing LLC

Searches they own312 keywords

Avg. cost per click$14.20

Est. monthly ad budget$7,400/mo

THEIR ACTUAL AD — pulled this month
24/7 Emergency Roof Repair | Free Same-Day Quote
Licensed & Insured. 500+ Local Roofs Done. Call Now.

Sample file. Yours gets built on the competitors you name.

A — The targetsTargets

B — Your sideYou

C — The walkthroughBook

Who are we pulling the file on?

Company name or website — whoever keeps beating you to the work.

Competitor #1

Name at least the one who bugs you most.

Competitor #2

Two names gets you the side-by-side.

Competitor #3 (optional — the file covers up to three)

Takes 40 seconds total.

Your side of the file

So the analyst can lay their numbers next to yours.

Your website

Add your site so we can do the side-by-side.

Your name

So we know who to build this for.

Needs to be a working email — your calendar invite goes here.

What do you spend on marketing per month, roughly?

Rough is fine — it shapes what the analyst digs into.

Used only to build your file and run the walkthrough. No list-selling, no spam sequences.

REQUEST LOGGED File opened on your competitors. Last step: lock the walkthrough.

Pick your unveiling time

15 minutes, screen-share, no prep on your end. The earliest slots sit a few business days out — that's the analysts building your file first. Nothing gets emailed ahead; the file is revealed on the call.

You're on the calendar.

Invite's in your inbox. Between now and then, the analysts pull the file on your competitors. Come with the one question you've always wanted answered about them — you'll leave with it.

What's in the file

Their Google operation, on paper. Up to three competitors deep.

Their paid side — the money trail

Every search they're running ads on
Their actual ad copy, word for word
What they pay per click, per search
Estimated monthly Google Ads budget

Their free side — the rankings

Every keyword they rank for — up to 30,000
Their position on each, and the exact page
Search volume — how many locals look monthly
Map-pack standing for the searches that ring phones

Then the part that stings: your site, laid side-by-side against all of it — where they're taking work you should be winning, and exactly where they're beatable.

Open your file

How it works

Step 1 of 3

Name them

Two competitors (three if you're feeling thorough), your website, your email. 40 seconds. No passwords, no account access — everything we pull is public data they can't hide.

Step 2 of 3

We build the file

A senior analyst — a person, not a PDF generator — pulls their ads, keywords, rankings, and spend, then lays your site alongside. Built fresh for your call.

Step 3 of 3

The 15-minute unveiling

Screen-share walkthrough of their playbook next to yours. Ask anything. The file is yours to keep — walk away with it if you want. Most owners have one "wait, THEY spend that?" moment.

Fair questions

Is this legal? How do you get their numbers?

Completely. Google ad activity and search rankings are public record — visible to anyone with professional-grade tools and the patience to dig. Most owners have simply never looked. We use the same competitive-intelligence platforms the big agencies use; ad budgets are estimates built from their keyword footprint and click costs, and we'll show you how the math works on the call.

Is this a sales pitch in disguise?

Here's the straight answer: the file and the walkthrough are free, full stop, and yours to keep. We build them because some owners look at the gaps and say "fix this for me" — that's paid work, and we'll quote it plainly if you ask. If you take the file and handle it yourself or hand it to your current marketer, genuinely fine. You'll know within one call whether we're useful.

What do you need from me?

Nothing but the names. No passwords, no Google account access, no analytics logins, no tech setup. You show up to a 15-minute screen-share and look at the file.

Why do I have to book a call — can't you just email it?

Because half the file is the translation. Thirty thousand keyword rows mean nothing without an analyst saying "these 12 are why their phone rings and yours doesn't." The walkthrough is where the raw data becomes a to-do list. Fifteen minutes, and the file's yours after.

What's the catch on "one side per market"?

Exactly what it sounds like. We won't build files for two competing roofers in the same service area — it poisons the intel both ways. First owner in claims the market. If your rival got here first, we'll tell you and put you on the waitlist.

Who's behind this?

The Competitor File is an independent competitive-research desk for local service businesses. Analysis and walkthroughs are run by senior analysts at our fulfillment team with 15+ years in search marketing — Google Premier Partner credentials, US-based, no offshoring. Ask them anything on the call; they enjoy it.